Our Process
Bags are a staple of our everyday lives, from performing mundane tasks to solving unexpected problems. Yet the excessive waste of single-use bags is doing untold damages to our environment. We have built a global business around this one simple but very necessary item, with the express purpose of changing behaviors — one shopping trip at a time. Since its founding in 1999, KeepCool has produced more than 80 million reusable bags for more than 150 partners.
Take a journey through our creative process to get a better understanding of the commitment that goes into each and every one of our projects.
1. Understanding Your Needs
Since the late 1990s, we have built a global reputation simply by doing what we love and do best: creating reusable bags that move beyond function and deliver delight in a variety of ways. For us to achieve our collective goals, our bags must solve a problem. Rather than offer off-the-shelf solutions, we work to understand both your and your shoppers’ needs by developing intriguing, innovative designs.
Our solutions are what you would expect from the leader in reusable bags: highly functional, durable, and cost-effective designs. But what sets us apart from our competitors is our desire to over-deliver on your desires. That’s why our bags transcend convention and perform across multiple uses and occasions.
2. Design Innovation
Our talented cross-cultural team of designers — located in the USA, Europe, and Asia — encourages innovation by sharing and applying global trends. This results in unique styles and creative solutions that elevate your branded reusable bag into a coveted style accessory. Once we have your requirements, we work through our design process to present a variety of styles for you to choose from.
3. Prototyping
Once you’ve chosen your ideal design or designs, we begin prototyping. During the process, we often find ways to further optimize the design or structure, which you will see in the prototypes we deliver. You may then confirm a design or have us pursue further refinements — the choice is yours. Your full satisfaction is key to our sustained success.
4. Sampling
Once we have finalized the prototype, we proceed to production sampling to ensure the design can be effectively produced in large quantities without compromising on any element of function, durability, cost, or aesthetics. Once the design is fine-tuned, we are ready to produce at scale.
5. Production Runs
Upon successful sampling, we are ready to produce your singular work of art and deliver according to your timeline. Working closely with the production team, we find the most cost-effective solution while maintaining a tight focus on quality. All of our factories are visited regularly by the KeepCool team to ensure ethical and sustainable production standards are upheld.
While we have produced millions of bags over the course of our business, the birth of each new bag still brings us great joy and satisfaction, especially when we see them out and about.
